How we rank gifts

This page explains how Askor chooses the ideas it shows you, then the offer shown for each idea, as required by EU consumer law on ranking transparency. No merchant pays to be featured.

1. Choosing ideas

• Your answers: each idea has a profile (for whom, what age, what tastes, what budget). After each answer, Askor works out how well each idea fits, and asks the question that best helps it decide.
• What people liked: ideas kept by other people with a similar profile (click on an offer, added to a list, reserved, bought) gain a little weight; those dismissed with “Not for them” lose some.
• Variety: ideas that are too similar are not shown together.
• A little discovery: Askor sometimes shows a lesser-known idea, to learn whether people like it.
• Availability: an idea must have at least one offer available in your country.

Commissions play no part in choosing ideas.

2. Choosing the offer for an idea

Among available offers, at equal relevance Askor shows first:

1. a partner merchant through an affiliate network, in stock in your country;
2. a maker shop partnered directly;
3. Amazon (search link);
4. a direct link with no commission, if none of the above exists.

This order favours offers that pay Askor: it is a commercial criterion, and we say so. Between several offers of the same rank, Askor first keeps those priced within your budget, then those that best match the idea and whose availability was checked most recently. Commission then counts with a small weight: it can raise an offer's score by 10% at most.

3. Availability and prices

Prices and stock come from merchants' feeds, updated every night, and from checks on their pages. An offer that has not been checked recently is no longer shown. When a product is no longer available, Askor suggests an alternative, marked with the “Alternative” badge.

4. Reviews

Askor does not show customer reviews.